When two icons from Detroit meet each other, you must be sure that something unconventional is about to happen. Add to that equation a Hardcore, Rock and Edgy Style with a good amount of horsepower and you will get a result you never imagined: The Chrysler 300C John Varvatos Limited Edition.
The American-Greek designer has joined the list of fashion houses (Gucci, Fendi, Diesel, Trussardi) that have merged their talent, uniqueness and expertise for which are known for with the automotive industry. And Varvatos has taken this project to be a reflection not only of his persona, but of his own soul; a reflection that can be noticed in various aspects of the car itself, from the signature Diesel Gray and Black pattern stitching -mirroring the details from the John Varvatos Jackets-, the use of Poltrona Frau Leather wrapping the interiors, along with the console gauges which are inspired by John Varvatos Timepieces.
And what better way than to invite one of your idols and inspirations to promote your latest creation? Iggy Pop joins John Varvatos in the new Chrysler commercial “Unboxing” part of the “Imported From Detroit” campaign to promote their new venture with the designer. The tv spot showcases the vehicle -a limited edition run of 2,000 available this spring- being delivered to John Varvatos’ Bowery NYC store where the Rockstar and the Designer are anxiously awaiting.
